This introductory textbook adopts a practical and intuitive approach, rather than emphasizing mathematical rigor. Computationally oriented books in this area generally present algorithms alone, and expect readers to perform computations by hand, and are often written in traditional computer languages, such as Basic, Fortran or Pascal. This book, on the other hand, is the first text to use Mathematica to develop a thorough understanding of optimization algorithms, fully exploiting Mathematica's symbolic, numerical and graphic capabilities.